Retail & Distribution
2,000+ Wholesale Accounts, Each on Their Own Pricing
Dr Pickles doesn't sell a big catalogue. It sells a tight one, and it sells it to a lot of people, every one of them on their own deal.
2,000+ Wholesale Accounts, Each on Their Own Pricing
2,000+
Wholesale accounts
4
Pricing tiers, plus per account offers
110+
Staff Hours Saved p/m
The complexity was never in the products. It was in the pricing. More than 2,000 wholesale accounts, spread across four tiers, with offers and promotions that change by account and by season. Ten SKUs, but thousands of live price points once every account, tier and seasonal promotion is accounted for. Run by hand, that is a spreadsheet that never stops moving: a price to check on every line, a promotion to remember for every account, a season that resets it all again.
The problem wasn't the range. It was that a pricing and promotions matrix that size can't be maintained by hand, and it can't scale past the person keeping it in their head.
We built the store on Shopify, structured around accounts and pricing rather than catalogue size.
The pricing came first, because that was the hard part. Four tiers were set up as the base, then every account was mapped to its tier and given its own price list, so each buyer logs in and sees their pricing and no one else's. Ten products, more than 2,000 accounts, and every one priced correctly without anyone working it out by hand.
Then the offers. On top of tier pricing, we built account and season specific offers and promotions, so a promotion can run for one account, a group of accounts or the whole base, and switch over with the season, without touching the underlying tier structure. The promotions layer sits over the pricing layer, so the two never fight each other.
Then the ordering. With pricing and promotions handled, buyers order themselves: they log in, see their price, and place the order direct, so what used to be a quote or a phone call is a self served checkout.