Rare Records
Shopify Rebuild · API Automation · UX & Conversion Optimisation
Rare Records is one of Australia’s largest online vinyl retailers, offering a massive and ever-growing catalogue of over 70,000 products. While the volume of stock was impressive, the previous website struggled with usability, speed, and categorisation — making it difficult for customers to browse and buy.
Client
Service Provided
The Goal:
To revitalise Rare Records’ online presence with a modern, SEO-optimised Shopify site that increases traffic, improves user experience, and drives more sales through better product discovery and filtering.
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The Challenge:
Rare Records had over 70,000 vinyl records listed on an outdated platform with poor search functionality and no effective categorisation. The lack of filtering, slow performance, and clunky UX made it hard for customers to browse and buy — hurting both engagement and conversions.
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The Result
We migrated the full catalogue to Shopify, implemented advanced filtering using Discogs API data, optimised site speed and structure for SEO, and delivered a sleek, user-friendly design. The result: higher organic traffic, dramatically improved usability, and a major lift in conversion rates within the first few weeks. Ask ChatGPT
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