Dr Pickles Lifestyle Products

Introduction

In 2022, Dr Pickles — an iconic skincare brand best known for its tattoo aftercare range — partnered with Vantage to overhaul their outdated website. The objective was to deliver a modern, high-performing digital experience that elevates customer engagement, reinforces brand identity, and drives online sales. In 2025, the partnership expanded to include a targeted SEO strategy aimed at increasing organic visibility, improving keyword rankings across core product categories, and supporting sustainable ecommerce growth through content optimisation and technical improvements.

Year

2022

Industry

Eccomerce

Timeline

12 weeks

Introduction

Year

2022

Industry

Eccomerce

Timeline

12 weeks

Challenges

The previous Dr Pickles website was outdated, sluggish, and lacked clear messaging around the brand’s products and values. Visitors often struggled to find what they needed, leading to a poor user experience and missed opportunities. The main challenges included:

Development focused on speed and scalability. The website was migrated from Wordpress to a custom Shopify, ensuring a lightweight, highly optimised platform- perfect for a mutli-SKU brand like Dr Pickles.

Live Project

Final thoughts

Search Engine Optimisation (SEO)
We're running an ongoing SEO strategy to increase organic traffic and search visibility. This includes technical optimisation, improved URL and metadata structure, content-rich collection and product pages, and keyword targeting across core categories like sandalwood sticks, essential oils, and natural body care. We're also building a long-term content and backlink plan to support sustainable organic growth.

vantage🌐︎

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Let’s talk.

Team Lead

at Vantage Group Digital

Mark Simpson

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s talk.

Team Lead

at Vantage Group Digital

Mark Simpson

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Let’s talk.

Team Lead

at Vantage Group Digital

Mark Simpson

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.