Our Solution We designed and developed the Slip Psychology website from scratch using Webflow — giving us full flexibility to control layout, performance, and responsiveness across all devices. The design direction focused on calming colours, clear navigation, and accessibility features to ensure the site was welcoming and inclusive to all users.
Search Engine Optimisation (SEO)
We're running an ongoing SEO strategy to increase organic traffic and search visibility. This includes technical optimisation, improved URL and metadata structure, content-rich collection and product pages, and keyword targeting across core categories like sandalwood sticks, essential oils, and natural body care. We're also building a long-term content and backlink plan to support sustainable organic growth.
SEO Execution From launch, we implemented a comprehensive SEO strategy targeting local intent and service-specific keywords. This included: Keyword mapping across each service and location Custom metadata and structured H1–H3 hierarchy to support crawlability and relevance Local business schema and Google Business Profile optimisation to improve local pack presence Ongoing blog content addressing common mental health queries and client pain points Internal linking structure and anchor logic to improve dwell time and page authority We continue to manage ongoing SEO for Slip — including monthly performance reporting, GSC and GA4 tracking, and content rollout.
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