Vaiderz’s original website lacked the impact and functionality needed to compete in a growing market. The design felt outdated, product images were low quality, and the site structure made it difficult to rank well on search engines. Behind the scenes, backend systems were clunky and inefficient, creating bottlenecks for product management and orders. Key issues included: Minimal SEO performance; Low-quality product photography; Poor user experience; Inefficient backend systems slowing operations.